14B NCAC 15A .1708      SHELF MANAGEMENT

(a)  Each local board shall establish and maintain a shelf management plan.  The local board shall establish policies within its plan that incorporates the following concepts:

(1)           set the higher priced items on the upper shelves at eye level and set the lower priced items on the bottom shelves;

(2)           block categories in vertical sets per their category;

(3)           arrange bottle sizes so they increase left to right of the same item;

(4)           create brand billboard by stacking all brand sizes together;

(5)           set shelf space for products considering the following factors:

(A)          market share;

(B)          promotions;

(C)          traffic patterns

(D)          seasonal sales; and

(E)           cross merchandising;

(6)           set and maintain all bottles at the front of the shelf; and

(7)           discontinue low profit slow moving items.

(b)  Each local board shall keep a copy of its shelf management plan at each store location and, upon request, provide a copy to a Commission representative.

History Note:        Authority G.S. 18B-100; 18B-203(a)(20); 18B-207; 18B-807;

Eff. December 1, 2011;

Transferred and Recodified from 04 NCAC 02R .1711 Eff. August 1, 2015;

Pursuant to G.S. 150B-21.3A, rule is necessary without substantive public interest Eff. August 22, 2015.